Bath towels are typically very hard working! So getting a good quality, durable towel makes a huge difference. The quality of a towel can be determined by two key things – the materials used, and the gsm.
1. GSM (grams per square metre) - In general, anything above 400gsm is considered ‘good quality’, so our 700gsm is at the very premium end of towelling. This means super-soft, more absorbent, and highly durable. Like being wrapped in a hug!
2. Materials – always look for 100% cotton. Cotton fibres naturally attract water and they can hold almost 25 times their weight in liquid. It’s not enough to just look for this though, as there are huge variations in cotton quality. Look for long-staple threads which are the smoothest, softest, and most durable. We use 100% long-staple Turkish cotton, which is some of the finest in the world.