Our Story

Hi, we’re Nick & Jo; a pair of certified homebodies
and founders of Bedfolk. 

Back in 2013, when we were shopping for our first home together, we found ourselves standing in the bed & bath section of a department store bewildered by the huge selection of plastic-wrapped products in front of us. It was a confusing and uncomfortably expensive experience and it left us wondering...

Shouldn’t shopping for soft and comfy things make you feel – er – comfortable, rather than overwhelmed by choice? 

So, we set out to design a curated collection of wind down essentials that set a new standard for comfort. It’s a journey that took us around Europe*, seeking out the finest natural materials and the most skilled of makers (so you can rest easy knowing we’re obsessed with every detail and partner with only the best). From buttery-soft bedding crafted in Portugal and cloud-like duvets & pillows plumped to perfection in Scotland, to impossibly soft towels and robes woven in Turkey.

The secret to our ridiculously comfortable essentials is this: every luxurious feel is thanks to our mills and makers, who (and we’re not exaggerating here) are the best in the world.

There’s no rulebook for comfort; no one way to wind down. It could be sinking into an armchair with a glass of rouge and The Linen & Cotton Throw. Perhaps it’s an afternoon nap in buttery-soft sheets that lasts until dinner. Or maybe it’s running a bubble bath and wrapping up in The Plush Robe afterwards. However you like to switch off, we’ve got the comfort essentials to help you really Wind Down Well.

*our honeymoon, we love Bedfolk that much.