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Our Story

Hi, we're Nick and Jo; a pair of certified homebodies and founders of Bedfolk.

Back in 2013, when shopping for our first home together, we found ourselves in the bed & bath section of a department store bewildered by the huge selection of plastic-wrapped products in front of us. It was a confusing and uncomfortably expensive experience and it left us wondering...

Shouldn’t shopping for soft and comfy things make you feel – er – comfortable?

So, we set out to design a curated collection of wind down essentials that set a new standard for comfort, without all the complexity. It’s a journey that took us around Europe*, seeking out the finest natural materials and the most skilled of makers.

*our honeymoon, we love Bedfolk that much.

From buttery-soft bedding crafted in Portugal and cloud-like duvets & pillows plumped to perfection in Scotland, to impossibly soft towels and robes woven in Turkey. The secret to our ridiculously comfortable essentials is simple: every luxurious feel is thanks to our mills and makers, who (and we’re not exaggerating here) are the best in the world.