Our Story
Hi, we're Nick and Jo; a pair of certified homebodies and founders of Bedfolk.
Back in 2013, when shopping for our first home together, we found ourselves in the bed & bath section of a department store bewildered by the huge selection of plastic-wrapped products in front of us. It was a confusing and uncomfortably expensive experience and it left us wondering...
Shouldn’t shopping for soft and comfy things make you feel – er – comfortable?
So, we set out to design a curated collection of wind down essentials that set a new standard for comfort, without all the complexity. It’s a journey that took us around Europe*, seeking out the finest natural materials and the most skilled of makers.
*our honeymoon, we love Bedfolk that much.
From buttery-soft bedding crafted in Portugal and cloud-like duvets & pillows plumped to perfection in Scotland, to impossibly soft towels and robes woven in Turkey. The secret to our ridiculously comfortable essentials is simple: every luxurious feel is thanks to our mills and makers, who (and we’re not exaggerating here) are the best in the world.
Founder's Favourites
The soft and comfy stuff we love.
