Confused About Buying Bedding? You're Not Alone.

With so many options on the market, buying bedding can be a confusing experience.

With marketing gimmicks galore (thread count should not be a thing!) and a myriad of different options (materials, finishes, weaves, blends, organic and non-organic…are you still with us?!), it’s almost impossible to know if you are making the right choices when it comes to your bedding.

Some department stores sell more than 100 versions of a plastic wrapped, white duvet cover. We’ve all wandered the aisles, overwhelmed with options, leaving either empty handed or unsure if we’ve made the right choice. 


Bedfolk Luxe Cotton Bedding
Bedfolk Luxe Cotton Bedding in Clay & Rust


The truth is, not all bedding is created equal, but who has time to do all the research required to narrow down those 100 white duvet covers, to the perfect one? Especially when the sales people often aren’t in the know themselves.  

This was one of the key reasons we started Bedfolk. We want to alleviate the pain of purchase, simplifying the process and offering only the best quality bedding, at the best possible price.

The phrase “less is more” couldn’t be more apt.

We've focused only on what is important when it comes to making high quality bedding, so that you can spend less time worrying about which is the best set, and more time actually sleeping. And if you want to know more? We are completely transparent about our process, and love to talk all things bedding, so get in touch.

Shop Our Simplified Collection

If you do still want to buy in the big department stores, make sure it doesn’t become a nightmare by avoiding The Thread Count Myth, and by Shopping For Bedding Like A Pro.