New Colour Klaxons: Introducing Honey & Pinstripe

It's finally here: longer days, warmer nights, and The SS25 Collection to help you wake up on the bright side of the bed. We're excited to introduce the newest members to our Relaxed and Linen collections; Relaxed in Honey and Linen Pinstripe. 

Few know the new collection as well as Bedfolk's Head of Product, Emma, who shared some behind the scenes design and styling inspo of our two new colour ways. 

Honey, You're Home

Yellow is the colour of the season, so we had to give it our timeless Bedfolk take. Warm and sun-soaked, it's like golden-hour, bottled. Just the right amount of mellow, it brings an instant glow-up to your bedding.

"A soft and calm yellow, Honey has been several years in the making. We wanted to add a colour to our collection to help capture that small moment of bliss, waking up to the first rays of sun as the clock jumps forward and the gleeful anticipation of warmer months ahead. No mean feat! We hope Honey brings a sense of warmth and calm to your space, layered so nicely with many of our other colours such as Sage or Sky for a cheeky pop of colour.” – Emma, Head of Product 

Available in Relaxed Cotton, it'll keep you feeling cool and fresh through the summer months and beyond. 

Dream In Stripe

Our laid-back take on a classic, Pinstripe is reminiscent of warm, summer days – windows wide open, a fresh sea breeze blowing in. Now our second pattern to enter our core collection, after we fell in love with our original Stripe. 

"With curated simplicity at it's core, our new pinstripe balances a touch of tailored sophistication with melt-in-your-bed-comfort. We're all about the soft and squishy things in life, and wanted to reflect this in our design with the gentle, broken lines in our pinstripe." – Emma

"We’ve also softened the base colour to our new scrumptious neutral, Cloud. A balanced mix of our best-selling colours Snow and Clay, Cloud is a subtle off-white, with a gentle touch of warmth; think of a marshmallow just as it begins toasting.

 A great mix and match with our ever-so popular Linen in Stripe  and Linen in Sea Pillowcase Square accents. And for a softer look, a combination of Linen in Rose Sheets and Linen in Dusk accent Pillows."  – Emma, Head of Product 

Discover The SS25 Collection.