Green Friday: Growing Trees, Not Discounts
The story usually goes like this: you need bedding, you want bedding, but you hold out on taking the plunge because the lure of those Black Friday Discounts are just too strong. Then the day comes and all that’s on offer are the sizes that don’t fit your bed and the colours that don’t match your walls (who wants hot coral sheets anyway?).
Fair Prices All Year Round
Those sheets that are 25% off in the sale – it’s our belief that they’re overpriced for the rest of the year. Kind of like those 330 day a year offers that you see in your local supermarket. Not cool, and kidding no-one.
At Bedfolk we refuse to over-inflate our prices to account for flash sales because we believe in keeping our margins low all year round. Which means you can always buy our luxury bedding and bedding layers at an attainable price – and become bed-folk when it works for you.
Growing Trees, Not Discounts
We don’t believe in sales, but we do believe in minimising our ecological footprint. So this weekend, rather than taking part in Black Friday (or Cyber Monday, or what-ever-it’s-called Tuesday), we’ll be taking a stand and planting trees instead. Black Friday just went Green.
Green Friday: How It Works
For every order over £99 that we sell between Friday 27th – Monday 30th November we’ll be planting a tree - in the UK - in partnership with our chosen environmental charity Trees For Life. For full transparency, this costs us around £5 per tree. One bundle equals one planted tree, regardless of whether the bundle is returned under our 60-night sleep trial.
So far, we've planted more than 400 trees. You can check out the Bedfolk Grove in the Scottish Highlands here.
Why We're Planting Trees
As well as championing the ‘buy once, buy well’ mentality, we’re always looking for ways to reduce the ecological impact of making and selling our bedding and layers, including minimising the air miles in our supply chain (all our products are made in Portugal), cutting out all the plastic in our packaging, and delivering with DPD (who run a carbon neutral delivery service).
Now we’re going one step further by looking to offset (as well as reduce) our use of the world’s limited ecological resources. We’ll be looking to roll out this programme (or something similar) full time in the future.
Introducing Moss
On Green Friday we'll also be introducing a brand new colour: Moss. Available in 100% Linen Bedding, it's a natural, grey-toned, mid-green that is perfect for layering.
Bedfolk 100% Linen in Moss - we're in love
Enjoy a Great Night’s Sleep Whilst Feeling Good
You can shop confidently from Bedfolk all year round knowing you’re getting the highest quality products, at the lowest possible prices, and that we’re doing our fullest to minimise our impact on the world.