our story.

A note from our founders.

Nick & Jo James | Founders | BEDFOLK

Hi, we're Nick and Jo.


We were inspired to start Bedfolk whilst shopping for our own home, and finding the experience of buying bedding confusing, uninspiring and expensive. 

No one could explain the difference between the stacks of plastic-wrapped products that all looked the same, or why some cost the equivalent of a month's rent. 

We were inspired to start Bedfolk whilst shopping for our own home, and finding the experience of buying bedding confusing, uninspiring and expensive.

No one could explain the difference between the stacks of plastic-wrapped products that all looked the same, or why some cost the equivalent of a months rent. 

Nick & Jo James | Founders | BEDFOLK

Hi, we're Nick & Jo

We were inspired to start Bedfolk whilst shopping for our own home, and finding the experience of buying bedding confusing, uninspiring and expensive.

No one could explain the difference between the stacks of plastic-wrapped products that all looked the same, or why some cost the equivalent of a months rent. 

Relaxed has the laid back look of linen, with the softness and breathability of cotton. The ultimate comfort bedding; ultra soft, comfortable and airy.

Best of all? Relaxed looks and feels better when effortlessly crumpled. Less time ironing, more time sleeping.

Bedding Bundles | BEDFOLK

We made it our mission to simplify things.

By offering the best bedding on the market, at a price that doesn't break the bank. We spent 12 months developing the perfect sheets, travelling around Europe* to source the finest materials and meet the most skilled of artisans.

*our honeymoon - we love bedding that much.

We made it our mission to simplify things.


By offering the best bedding on the market, at a price that doesn't break the bank. We spent 12 months developing the perfect sheets, travelling around Europe* to source the finest materials and meet the most skilled of artisans.

*our honeymoon - we love bedding that much.

Long Staple Cotton | BEDFOLK

We made it our mission to simplify things.

By offering the best bedding on the market, at a price that doesn't break the bank. We spent 12 months developing the perfect sheets, travelling around Europe* to source the finest materials and meet the most skilled of artisans.

*our honeymoon - we love bedding that much.

Long Staple Cotton | BEDFOLK
Bedding Bundle| BEDFOLK

We've stripped everything back.


Our bedding uses the best quality long-staple cotton, is ethically made and expertly woven, and is free from harmful chemicals & synthetics. Those are the things that matter.

By focusing only on these, and cutting the supply chain processes that don't add value, we can sell our bedding at a fraction of the equivalent high street cost.

Bedding Bundle | BEDFOLK

We've stripped everything back.

Luxe is super-smooth and buttery soft. It feels silky against the skin, and has a subtle sheen that gently mellows with washing.

Luxe has a slightly heavier drape, making it warmer to the touch and naturally wrinkle resistant.

Our bedding uses the best quality long-staple cotton, is ethically made and expertly woven, and is free from harmful chemicals & synthetics. Those are the things that matter. By focusing only on these, and cutting the supply chain processes that don't add value, we can sell our bedding at a fraction of the equivalent high street cost.

We hope you love Bedfolk bedding as much as we do.