What is equity crowdfunding?

Equity crowdfunding is where people are given the opportunity to invest in a company that’s not listed on the stock market in exchange for shares. This means you can own a part of Bedfolk, as a shareholder of the company, from as little as £54.40 (our current share price). You could stand to make a profit in the event of an exit if the company has performed well and increased in value.

All investments have a degree of risk and you can read more about the risks of equity crowdfunding on the Seedrs website.

Why is Bedfolk crowdfunding?

For the first time, we are so excited to offer our loyal community of fellow comfort addicts the chance to own a part of Bedfolk and join us on our mission. We’re lucky enough to have an engaged and growing community of over 150,000, some of whom have been loyal customers since we launched four years ago.

With the support from our community, we will be investing in:

  • Product: Expanding our comfort collection, including launching Bedfolk Baby, Loungewear, and lots of other soft & comfy things.
  • People: Continuing to build a best-in-class team, including hires in marketing, operations & finance.
  • Building the brand: Inspiring our community with high quality content, investing in the user journey and website experience, and raising awareness of Bedfolk nationwide. 

Who are Seedrs?

Seedrs is a crowdfunding platform that lets companies issue shares and raise money from investors. Seedrs manages our crowdfunding scheme and Manages the shares on behalf of investors.

Who can invest?

If you are over 18 years old, legally entitled to invest and signed up as a Seedrs member, you can join us and own a part of Bedfolk. Due to regulations, not all jurisdictions are eligible to invest on the platform. More details can be found on the Seedrs website. All eligible NEVA Group email subscribers will be notified first and given early access.

How much do I have to invest?

You can own a part of Bedfolk from as little as £54.40 (our current share price). For larger investments, let us know if you would like to chat through more details with us personally (invest@bedfolk.com).

What benefits do shareholders get?

As a shareholder, you own part of Bedfolk. This means that you will share in the financial success of the business if there’s an exit event, like the sale of the company or an Initial Public Offering (IPO), or when dividends are paid. Please be aware that Investment involves risk. The value of investments and the income from them can go down as well as up and you may not get back the amount originally invested.

Can I sell or transfer my shares?

Bedfolk is a private company. This means that your shares are only readily tradable in circumstances such as a liquidity event*. Your shares are subject to certain conditions set out in our Articles of Association. There’s no guarantee if/when a liquidity event will occur, meaning that the opportunity to sell your shares may take a very long time.

*A liquidity event is an acquisition, merger, Initial Public Offering (IPO), or other action that allows founders and early investors in a company to cash out some (or all) of their ownership shares.

However, Seedrs offers a Secondary Market, through which you may be able to list your shares and sell them to other Seedrs members, giving you the opportunity to gain a potential return on your assets before a liquidity event.

I registered my interest, what happens next?

Thank you for registering! We can’t wait for you to join us on our mission to help people wind down well. We’ll be sharing more important information over the next few weeks. Look out for details on our crowdfund and the go-live date. 

What happens after I invest?

Seedrs collect payment from you at the point of investment. You can pay though several different methods. After we close our round of investment, there is a cooling-off period of  seven days, in which you can still choose to cancel your investment. When that period finishes, Seedrs will complete the legal procedure with us, and you’re issued your electronic share certificates. Now officially a part of Bedfolk, we’ll keep you up-to-speed with regular investor updates.

For more information about the investment process, visit the Seedrs website.

Am I committing to investing by pre-registering?

No, pre-registering means you’ll simply have priority access to invest in Bedfolk when we go live. This is a big advantage because we are accepting investment on a first-come, first-served basis.

What happens if you don’t hit your funding round targets?

We’re very confident that we’ll be able to hit our target based on the number of investors interested and amounts pledged. However, if we don’t achieve our target by our initial close dates, the campaign will expire and your investment will be returned to your Seedrs account, where you can then withdraw it from the platform.

Visit our Crowdfunding Page 


Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future. Seedrs does not make investment recommendations to you and any investment decision should be made on the basis of the full campaign. No communications from Seedrs, through email or any other medium, should be construed as an investment recommendation.

This article has been approved as a financial promotion by Seedrs Limited. Seedrs Limited is authorised and regulated by the Financial Conduct Authority. Seedrs Limited is a limited company, registered in England and Wales (No. 06848016).