The Down Alternative Pillow


Made from recycled plastic bottles, this innovative pillow has been designed to mimic the light, lofty and super-soft feel of down. Perfect for anyone who loves a soft, lightweight, and cuddly pillow but prefers an alternative to down products.

The Details 

  • Made in Fife, Scotland | Meet the makers 
  • 100% recycled plastic fill (hypoallergenic hollowfibre)
  • 100% cotton casing, with piped edging
  • Available in three sizes: Standard, King and Square and two firmness options: Soft/Medium and Medium/Firm
  • Firmness is down to personal preference, but a good rule of thumb if you aren’t sure is:

Back sleepers – Soft / Medium
Side sleepers – Medium / Firm

Care for me

With all our duvets & pillows, we recommend professional laundering to keep the products at their soft and lofty best, as the washing machine / dryer need 50% empty capacity for the products to re-loft. Find out more in our care guide here.