We've got to let you in on a little secret...
A higher thread count doesn’t always mean better quality.
Yes, you heard us right! The reality is, a lot of bedding companies use shady tactics to inflate thread counts (and prices).
Let us explain.
As you probably know, thread count measures the number of horizontal and vertical threads in a square inch of cotton. In reality, it’s only possible to fit a limited number into that square inch - around 400.
With retailers wanting to offer more and more products, at higher and higher prices, they asked manufacturers to produce bedding with higher thread counts, boosting the perceived value.
To boost thread count above the upper limit at which they would fit, manufacturers began wrapping individual cotton yarns around each other to create a plait-like yarn. This is called double- (two wrapped yarns) or triple- (three wrapped yarns) ply and creates a dense, heavy sheet.
We don't twist our threads
Only the finest calibre threads can be woven without twisting. This is called single-ply and creates a far softer, longer-lasting and more breathable fabric.
Thread count is one (pretty small) component in determining quality. As a rule, anything over 200 indicates a high-quality sheet, and you should certainly meet anything over 400 with a healthy dose of skepticism.
Within that range, the quality, softness and durability of your bedding is determined by 3 key factors: the calibre of the thread, the quality of the weaving and finishing and the absence of harmful chemicals and synthetics.
Needless to say, these are the things we focused on whilst developing our bedding, all of which is woven from the finest quality long staple cotton, in a single-ply 300 thread count weave. We’re all about honesty. No bullsheet; just pure, natural sheets that get softer and softer with use.
You can read all about what makes our bedding so different here.